Shelfkat

Store

SEO and social links

How your store shows up on Google and when sharing the link, how to connect the Meta and TikTok pixels, and how to display your social links.

Quick answer

Under Settings → SEO you set the title, description, keywords and image shown on Google and when sharing the link (editing requires a paid plan). Under Settings → Meta and TikTok pixel you paste your pixel IDs (from Starter up). Under Settings → Social links you add your Instagram, Facebook and TikTok links to show them in the store's footer.

On this page

Store SEO#

Go to Settings → SEO. It controls how your catalog appears on Google, WhatsApp and social media.

Store SEO
FieldWhat it does
Meta titleThe blue title on Google and in the browser tab.
Meta descriptionThe text under the title on Google and when sharing the link.
KeywordsTerms people search for you with (urban clothing, white sneakers…).
Allow indexingIf you turn it off, search engines won't index the store.
Canonical URLOptional. Calculated automatically by default.
Share imageThe image that shows up when sharing the link. Recommended 1200 × 630 px.
Use catalog defaultsFills the fields with your store's name and description.

On the right you see the Google preview and the Share preview before saving with Save SEO.

Note

On the Free plan you can view this screen, but editing and saving SEO requires a paid plan (Upgrade plan).

Meta and TikTok pixel#

Go to Settings → Meta and TikTok pixel. The pixels track visits, product views, carts and WhatsApp clicks to measure your ads and re-target people who already visited the store.

Meta and TikTok pixels
  • Meta pixel (Facebook and Instagram): find it in Meta Business Suite → Events Manager → Data Sources → your pixel (15 or 16 digits).
  • TikTok pixel: find it in TikTok Ads Manager → Assets → Events → Web Events.

Note

Pixels are available from the Starter plan up.

Go to Settings → Social links and turn on Instagram, Facebook or TikTok with your profile link. They show up as icons in your store's footer.

Social links in the store's footer

Tip

Put your store's link in your social media bios, and your social links in the store: that way your customers go back and forth.

Last updated: 2026-09-25

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