Shelfkat

Sales

Contacts and follow-up

Where your contacts come from, how to capture more with the subscription window, and how to read your store's analytics.

Quick answer

Contacts gathers the people who left their name and WhatsApp: by placing an order from the cart, by subscribing with Get offers on WhatsApp, or through the capture window. Search and filter them under Contacts. Under Analytics you see visitors, product views, WhatsApp clicks, products added to cart, and who messaged you, with AI analysis.

On this page

Contacts#

Go to Contacts (in the store menu or the account menu). At the top there's a search box and filters to find a specific customer.

Contacts

A contact is created when someone:

  • sends an order from the cart with their name and WhatsApp (Orders over WhatsApp);
  • subscribes in the Get offers on WhatsApp block at the end of your store and agrees to receive offers;
  • leaves their details in the Capture customers window (Customize your store, step 8).

Important

Only send offers to people who agreed to receive them. Respecting that permission protects your WhatsApp number from being blocked.

Analytics#

In the account menu, Analytics (How your store is selling) shows visits, WhatsApp interest and sales explained so you know what to improve.

Store analytics
IndicatorWhat it means
VisitorsDistinct people who opened your catalog.
Product viewsTimes a product's page was opened.
WhatsApp clicksTimes someone tapped a button to message you.
Add to cartProducts added to the cart.
Messaged on WhatsAppChats that actually reached you.
  • Period and Customer filter the data.
  • AI insights turns your numbers into concrete steps. Click Refresh analysis or Ask the AI (uses AI credits).

Tip

If you have lots of product views and few WhatsApp clicks, review your prices, photos and descriptions. If you have few visits, share your link more.

Last updated: 2026-09-25

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